The Challenge

Rock Valley Christian Church faced the pressing need to modernize their ministry and expand their reach beyond physical walls. In an increasingly digital world, they needed to find innovative ways to spread the Gospel while maintaining their core values and connecting with both existing members and new audiences.

Key Benchmarks Before We Started:

1. Website Visits:
   1. Averaging 1,000 website visitors/month
2. Organic Searchability
   1. Not visible to common keyword searches related to church services.
3. Social Media Audience
   1. Facebook audience- 205 followers
   2. Youtube subscribers- 210 subscribers
4. Email contact database
   1. Email database of 70 church members.
5. Youtube Video views
   1. Average 195 hours/month

Our Solution

Conspicuouz Creative Group implemented a comprehensive digital transformation strategy that included:

• A Comprehensive Inbound marketing plan
• Complete website redesign
• Content and search optimization strategy
• Professional video production and video marketing strategy
• Strategic social media growth plan
• Paid advertising strategy
• Email marketing and lead generation campaigns

Key Achievements

Through our partnership, Rock Valley Christian Church successfully:

• Modernized their digital presence with a user-friendly website
  • Improved organic search results
  • Optimized Google Business Page
  • Developed content strategy
• Established a professional video content library
  • Welcome Video
  • Prayer videos
  • Sermon Trailer Videos
  • Pre-Service videos (for online streaming)
  • Testimony videos
  • Feast Related Videos
  • Promo Videos
  • Educational Videos
  • Social Media Short-form videos
  • Worship Music Videos
• Built and grew social media communities
  • Increased audiences and engagement
    • Facebook
    • Instagram
    • Youtube
    • Pinterest
• Improved and optimized paid ad campaigns
  • Google Advertising
  • Facebook/Instagram advertising
• Created and grew a contact database

Results:

• Increased Website Visits
  1. Year 1- 300% increase in visits.  Avg conversion rate of 6%.
  2. Year 2- 50% increase in visits. Avg conversion rate of 16% (10% increase)
  3. Year 3- 35% increase in visits. Avg. conversion rate of 27% (11% increase) Averaging 1,200 leads per week

Conclusion:

The website redevelopment project for Dunrite Tile and Coping successfully transformed their online presence, aligning with their brand values and business goals. By focusing on user experience and SEO, we helped Dunrite reach a broader audience and enhance its market position.